Seend is a Civil Parish. It is located in the western part of the former Kennet District about 5 km (3 miles) southeast of the market town of Melksham. For goverance purposes it is currently within the Melksham Community Area of Wiltshire. It lies about 6 km (3.5 miles) west of Devizes and 9 km (5.5 miles) northeast of the county town of Trowbridge. The main route through the village (the A361) runs east‐west and there are secondary links (C20) north‐west to Melksham and south to Bulkington, Worton and beyond.
The Kennet & Avon Canal runs through the Parish for a length of almost 5 kilometres. The canal is an important recreational routeway by water, foot or bicycle as well as providing moorings.
Transport today is along two main roads, the A365 and A361. The A361 is served by a bus route between Trowbridge and Swindon via Devizes. The A365 has bus routes between Frome and London via Heathrow and between Bath and Devizes
Seend Parish consists of three distinct built areas with smaller hamlets in between, together with outlying farmsteads. The setting for all these built areas is distinctly rural, and it is farmland that divides them. The character of the three main settlements is very different.
Seend Village being the largest and has a fair number of listed buildings, which warrants its designation as a Conservation Area. The Village occupies a ‘ridge-top’ position giving many houses fine views. This is the hub of the Parish with a church, licensed community centre, a Wesleyan chapel, shop and post office and large open playing field. A wide road (A361) with grass verges runs through the centre although it narrows as it enters and exits the Village.
Seend Cleeve lies on the north facing slopes of the major ridgeline, and the buildings run mainly along a rather narrow road down to the Canal, eventually joining the A365. A series of footpaths connect the village with the wider landscape and provide opportunities for a network of circular routes. Views from the perimeter footpaths are extensive over the surrounding valleys. In the mid 1800s the area had a busy iron works, of which almost nothing remains visible, except for the fact that homes and a school and chapel were built for in influx of workers. The Sites of Special Scientific Interest (SSSI) in the area are the worked out remains of the quarries. The Brewery Pub is a listed building, and serves as a social hub for the settlement. The other pub, The Barge Inn is very popular and has a fine setting next to the canal, used by the boating community as well as by visitors and locals.
Sells Green is the smallest of the settlements with a cluster of buildings adjacent to the canal and where the railway used to run. Transport is now by the A365, which connects Devizes and Melksham and passes through the settlement. There are some small industrial businesses and also a caravan site, which is open all year and attracts tourists to the Parish. It has a pub, the Three Magpies, which is a listed building and is used by people from the caravan site, passing traffic and local people.